In the first part of this 4-part series, we talked about the various pricing strategies that businesses follow. And if you skimmed it, then you know there are a slew of different pricing models for businesses to sift through. To recap, the top 5 pricing models we discussed were Value-Based Pricing, the…

If you are a small business owner, the success of your business isn’t about how cool your logo is or what your product does – because chances are, there are other small businesses with cooler logos and products just like yours. Now don’t get us wrong – marketing is of course what…