This is part 3 of a 4-part series on the logic behind pricing your product or service to win in your respective marketplace. In Part 1, we looked at the various pricing strategies that are prevalent in the market, and in Part 2, we discussed the external and internal factors that determine price. In…

Money? Revenue? Success? Nope. Think again. Here are the top 14 words and phrases that drive good business. Thank You. Do you thank your customers for their patronage? Do you send out handwritten thank you notes? Do you take the time to praise staff, not just in private, but in public, for…

I once heard a burgeoning entrepreneur compare the market for small business owners to the recording industry. "Imagine Taylor Swift," he said; "she can crank out mega-hit after mega-hit because she's got a team of people working together to help create her image, and her sound. They figure out all of the…